About us
Increasing the appetite for fish
Increasing the appetite for fish is why MARKØR exists.
63% of fish consumers are concerned or uncertain when eating fish, and bones are their biggest barrier. This holds back demand across the entire category.
Removing that barrier grows the market you sell into: more confidence among consumers, higher volumes, and for value-added products, higher prices. Bone-free fillets are not only a quality requirement. They are a growth driver.
Our mission
To make sure no consumer ever finds a bone in a fillet. We build the detection technology that lets fish processors guarantee their quality — not estimate it.
Our vision
A world where bone-free is the standard, not the exception — where consumers choose fish with confidence, and the industry grows because of it.
We are a Danish company, founded in 2000, and we have spent 25 years learning to see what others cannot.
The value we create
We protect your brand, improve your yield, and turn quality into a sales argument. Our customers don't hope their products are bone-free — they know.
Part of HMIG
MARKØR is part of HMIG, a family owned Danish industrial group with majority stakes in several well-managed companies
We are backed by long-term owners, and we draw on the group's shared resources and financial strength. When you invest in a partnership with us, you can count on us being here for the life of your equipment and beyond.